Cartier Says Walmart Is Not Authorized to Sell $18,000 Dollar Chrono

1 Dec



Cartier Roadster XL Chrono


Cartier, a subsidiary of Geneva-based Richemont, moved quickly to distance itself from an $18,000 dollar watch listed for sale as a Black Friday promotional event on Walmarts e-commerce site. The watch in question, as you may recall from a previous article written by TJS, is the Cartier Roadster XL Chrono.

The vendor, Jewelry Unlimited Inc, listed the stainless steel watch encrusted with  VS2-SI1 clarity 24 carat diamonds for $18,000 dollars. The manufacturer suggested retail price for the watch is $46,500. Cartier released a statement to Rapaport News saying,

“Walmart is not a Cartier-authorized retailer, therefore Cartier has no knowledge or involvement in the selling or marketing of this watch nor can confirm the authenticity of the piece.”

Like other high-end luxury goods makers, Cartier tightly controls the distribution of their products by offering them for sale exclusively in their own boutiques to ensure product authenticity. The company also “hand selects” authorized retailers to carry select items to be sold in their respective stores.

The statement continued,

“Cartier has continually monitored the unauthorized marketplace and discovered that unauthorized dealers try to cover up the fact that they sell products that are often used, sometimes faulty, occasionally counterfeit, and never warrantied by Cartier.”

Cartier has filed many lawsuits on this basis. As of today, the Cartier Roadster XL Chrono is still listed for sale on So far, there have been no takers.